1. Focus on social media. Post pictures of your work to your salon’s Facebook, Instagram, Pinterest, and Twitter pages. Engage with fans and provide exclusive deals to those who follow you on social media avenues.
2. Boost online reviews. Ask your VIP clients to leave you a review online. At least 70% of potential clients search for online reviews before trying out a new salon.
3. Google AdWords. This concept is pretty simple. People search for salons on Google, in your local market, and you pay for them to click on your ad. They head over to your website, and fill out a contact form or call you. That’s a lead.
4. Facebook Ads. Like AdWords, you pay when people click on your ad. This method can be effective if you target very specific clientele. Facebook lets you set up specific demographics.
5. Adroll Retargeting. Not all your advertising money from Google AdWords and Facebook Ads is going to convert. Adroll lets you remarket to those clients who didn’t convert to a sale the first time. They’ll see your ad again when they browse other websites, and may come back to your website by being marketed to again.
6. Magazine ads. Advertise in your local salon magazine. If they have a decent number of followers, you may choose to advertise on their website as well, if possible. If you can’t have a display ad, ask to write a content piece for their blog and get coverage that way.
7. Start a blog. If you don’t have one, set one up. If you do, continue writing quality content for your readers. It will pay off in the long run. Content marketing is one of the best ways to convert new clients.
8. Contribute to top salon blogs. Write guest posts on popular salon publications. Should they accept your content piece, you’ll enjoy free traffic to your website and coverage for your brand.
9. Publish a case study. Conduct a survey or research that’s relevant to the salon industry. Show that you are a leader by evoking discussion.
10. Run a contest. This type of promotion can work best on your Facebook page. Run a contest such as: “First 1,000 people to like and share our page will be entered to win a free salon service package valued at $200. One lucky winner will be announced on Friday.” Many businesses have done this effectively.
11. Offer a download/whitepaper. On your website’s blog, offer a content piece that potential clients can download if they provide their name and e-mail address. This will help you build a list you can sell to later.
12. Sign up for online listings. If your salon is not listed on NAP listing sites such as Yelp and Yellow Pages, you could be missing out on free marketing/clients!
13. Get links to your website. One of the best ways to rise through the ranks on Google is to get other related businesses or blogs to link back to your site.
14. Create something viral. It may not be easy, but if your image, video, or story is share-worthy, you could have the next cool thing skyrocket your salon’s exposure.
15. Create a video. Educating through video marketing is one of the best ways to get views on websites like YouTube. You get free traffic and a chance to convert new business if the viewer loves your video content!
16. Define your brand. Some salons only focus on Facebook or Instagram. In order to really develop a brand, you should be everywhere online. This includes Twitter, LinkedIn, and other social platforms.
17. Invest in SEO. Search engine optimization is the process of having your website rank higher, organically, in search engines like Google. When people type in “Salon NYC” you’d like your salon to show up, right? That’s what SEO is all about.
18. Solve a problem through content. People always Google things like: “My hair is thinning out. How can I fix it?” If you write about solutions to such topics that relate to the salon business, you could win over new clients.
19. Sell products online. Selling retail doesn’t have to be limited to your salon. If you have a solid website, with an online store, new or current clients can buy from you without having to come in!
20. Host a webinar. Similar to a workshop, a webinar is simply hosted online and will help educate your clients about what’s right for them. For example, you could host a webinar about the right type of product for every hair style.
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